Social Sherpa Social Sherpa

15 - 30 exclusive enquiries every month using your own inbound lead generation system

We run your ads, your landing page and your lead tracking, so homeowners in your area come to you.

1Attract

We put you in front of homeowners in your area, wherever they look.

Google Ads

Searching for a roofer right now

Facebook Ads

In your area, before they search

SEO

Found in the free results

2Qualify

Custom pages that produce quality leads. Millions in ad spend has gone through them, so we know what works in your market.

  • 1KnowYour brand, service and area
  • 2LikeYour real photos, team and story
  • 3TrustYour reviews and ratings

Conversion rate

More than double the average

Our pages

8.5% to 20%

Average roofing website

3.7%

Google Ads data from five of our roofing accounts, against the industry average.

A roofing landing page on a laptop, with the logo, a real job photo and a Checkatrade rating
The same landing page on a phone

Every enquiry gets qualified

Not the owner, or just browsing? The form stops them before they reach you.

Checked on every enquiry

  • Property type
  • Work needed
  • How soon they need it
  • Valid postcode
  • How they want their quote
  • Name, valid email and phone

3Optimise

Every job you win is fed back into your ads, so Google and Facebook find you more like it.

Job won

We feed the win back

They find more like it

Your ads

What to expect

£50 a day (£1,500 a month) = 4 to 7 new jobs

New enquiries arriving in your pipeline

Enquiries

£69 each, on average

15 to 30 a month

Jobs won in your pipeline, with their values

Jobs won

£277 each, your cost per job

4 to 7 a month

Average job

£2,500

roofing, industry average

Revenue

a month, about 9x your ad spend

£10k to £17.5k

Enquiry costs are from our roofing Google Ads accounts over the last 12 months. The close rate and job value are industry averages. Ad spend only, our fee is below. Varies by client, service and price.

The plan

  1. First 30 daysWe map your postcodes, build your Google and Facebook Ads and your own roofing page with your reviews and jobs, connect instant alerts to your phone, and go live. Every enquiry is tracked from the first one.
  2. By 90 daysWe judge every ad and postcode on the quotes and roofs it brings in, cut what doesn't pay and put more behind what does.
  3. Over 12 monthsA steady flow of the roofing work you choose, in the areas you choose, so roofing carries the business and the small maintenance jobs become a choice.

The offer

Roofing enquiry system

One fixed fee for our work. Your ad budget on top, kept separate so you always see where the money goes.

Our fee£1,000a month + VAT, fixed
Your ad budget£1,500a month, paid straight to Google and Facebook

What our fee covers

  • Postcode research and targeting
  • Google Ads and Facebook Ads, built and managed
  • SEO, so you show up in the free results
  • Your own roofing landing page
  • Qualification on every enquiry
  • Enquiries straight to your phone
  • Tracked to the job, always tested
Month to month30 days' noticeNo minimum termOne roofer per area

How we get you live

  1. ConfirmServices, postcodes, exclusions and capacity
  2. ResearchYour market and how homeowners search
  3. BuildYour ads and landing page
  4. Connect and testLead delivery and tracking, tested first
  5. Go liveReviewed against the measures we agree

Who does what

We handle
  • Research and targeting
  • Your ads and landing page
  • Lead delivery and tracking
  • Ongoing improvements
Your team handles
  • Answering enquiries quickly
  • Surveys and quotes
  • Recording outcomes in the pipeline
  • The roofing work

The small print

See more